CMT and Pepsi will partner to produce a dynamic in-show CMT Music Awards performance featuring Blake Shelton performing at his new bar. The performance will be surrounded by Pepsi branding. Aligning with Pepsi’s 2018 “generational” messaging, Blake will additionally cover a song by another artist that spans the generations. This exclusive cover content will be pushed out via social “unlock” messaging.
You can request free tickets to this event and other CMT Awards events through 1Iota here.
